A Michigan FSBO Seller’s Pre-Launch Checklist

A sign is not a strategy

Selling a home yourself can reduce one category of expense, but it also shifts pricing, preparation, marketing, screening, scheduling and negotiation responsibilities to the owner. Before publishing the property, write down who will handle each task and when professional help is needed.

Prepare the property and the information

Gather known property records, permits, improvement details, utility information and documents relevant to the sale. Michigan sellers may have disclosure obligations depending on the property and transaction. A licensed Michigan attorney or appropriate professional should answer legal questions about required forms and contract language.

• Establish a defensible pricing range.
• Decide what repairs or preparation will be completed.
• Create a showing and buyer-verification process.
• Plan for photography, marketing, inquiries and follow-up.
• Identify title, legal and transaction support before an offer arrives.

Compare the offer—not only the price

Financing type, down payment, inspection terms, appraisal exposure, concessions, occupancy and closing timing can change the strength of an offer. Review the full package and verify that important promises are written into the agreement.

Know your pivot point

Set measurable checkpoints before launch: showing activity, buyer feedback, days on market and acceptable net proceeds. If the results fall short, a consultation can help you decide whether to adjust the price, presentation, process or representation plan.